What is the message of always LikeAGirl commercial?
Message. The core message of the campaign revolves around the phrase “like a girl” and connects it to the campaign’s keyword—unstoppable—thus suggesting that the idea of fierce, determined, and strong girls should replace the perception of girls as weak and timid.
What is always #like a girl?
In 2014, Always launched a new leg of its epic battle to make sure that girls everywhere keep their confidence through puberty and beyond by tackling the societal limitations that stand in their way. Since then, #LikeAGirl has gone from a simple phrase to a powerful and empowering movement.
What’s wrong with playing LikeAGirl ad?
This campaign says is that when a woman is bruised after a sporting match it is because she is tough, fierce, fiery, determined and strong. She plays ‘like a girl’ because she gives her all on the sporting field – and, like in any enterprise where you give everything, sometimes you end up bruised.
What does it mean to do things LikeAGirl?
You do something “like a girl” is how people generally refer to someone doing something lightly or not in a “good enough” way.
Who created the always LikeAGirl commercial?
Leo Burnett
Created by Leo Burnett, the campaign has won a number of awards and currently has more than 60 million views on YouTube.
How much did LikeAGirl campaign cost?
The TV ad asks in an overline: “When did doing something ‘like a girl’ become an insult?” P&G is using a Twitter hashtag in its promotional efforts linked to the #LikeAGirl ad campaign. It reportedly can cost $1 million to $3 million to produce an ad intended to make its debut during the Super Bowl.
Why was LikeAGirl campaign so successful?
After using Always pads, they feel comfortable and decide to spread the #LikeAGirl videos on social media to empower more girls like them. Always creates a Kingdom for puberty girls, empowering them with valuable content and reaching them through effective channels. That’s why Always #LikeAGirl is such a huge success!
When did always like a girl come out?
The brand’s #LikeAGirl campaign, by Leo Burnett, Chicago, London and Toronto, centres on a film that has a total view count of more than 85 million since the campaign launch in June 2014. The online spot shows boys and girls of various ages being asked to do different activities ‘like a girl’.
What does the term like a girl mean?
You run like a girl” or “you throw like a girl” are common insults we’ve all heard or said at one point. With this campaign, they wanted to champion girls’ confidence by taking a stand and turn “Like a Girl” into a phrase that represents the strength, talent, character and downright amazingness of every girl.
What does it mean to say like a girl?
It suggests that, during puberty, girls’ start to absorb the message that acting ‘like a girl’ means being weak. Amanda Hill, brand director of Always, told Advertising Age: “Really the goal is to turn the phrase ‘like a girl’ from being an insult to being a real compliment and boost to self-confidence.
How much did the LikeAGirl campaign cost?
When did always LikeAGirl come out?
What was the commercial for like a girl?
Always, one of the biggest makers of feminine care products (the things women use during their period), debuted a 60-second spot during Sunday night’s game, highlighting the brand’s “Like A Girl” campaign. The ad push, which began last summer, shows differences in how young women, boys and young girls perceive the phrase, “like a girl.”
How does the ” like a girl ” commercial play on gender stereotypes?
The result is troubling. Waving hands and flipping hair, the participants pretend to run “like a girl” and throw “like a girl.” Everyone—except, notably, the young girls—demonstrate that “just like a girl” is often perceived as an insult. Yet the young girls act out athletic and deliberate motions. The others soon realize their mistake.
What is the new Procter and Gamble Commercial like a girl?
A new video seeks to redefine the phrase “like a girl,” as something strong and powerful. It’s part of the larger #LikeAGirl campaign by Always, the feminine hygiene brand owned by Procter & Gamble.
Who is the girl in the always AD?
Award-winning filmmaker Lauren Greenfield, who directed the 2012 documentary, Queen of Versailles, teamed up with Always to illustrate the brand’s mission to empower females and attack what Always calls a “the self-esteem crisis” among young girls.