What is a topic cluster?
A topic cluster is a group of interlinked web pages. They’re built around one piece of pillar content targeting a broad topic, linked to several related but more narrowly-focused pages.
How do you create a topic cluster?
How to Build a Topic ClusterPick your topic. Start with figuring out what subject you want to be a thought leader on, then build content around this topic to help prospects grow to trust you and your brand. Brainstorm your subtopics. Don’t forget about your keywords! Develop Your Pillar Pages. Link, link, link. Measure results and adjust.
How do you create pillar content?
We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.Step 1: Understand Your Audience. Step 2: Identify Your Readers’ Most Pressing Needs. Step 3: Create Damn Good Content. Step 4: Promote Your Pillar Articles Regularly. Step 5: Update Pillar Content as Needed.
What is the primary purpose of a topic cluster content strategy?
Topic clusters are groups of related web pages that all link to one core pillar page. Organizing your site content into clusters helps search engines distinguish your area of expertise and better understand the relationship between these pages.
Why are topic clusters important?
A topic cluster is multiple pieces of content grouped by a shared topic and related subtopics. As a whole, these pages offer comprehensive coverage of a specific subject. That enables visitors to satisfy their search query while visiting your site.
Where in HubSpot can you go to improve the on page SEO of a blog post?
To view SEO recommendations for a specific page or blog post, navigate to the content editor: In your HubSpot account, navigate to your landing pages, website pages, or blog. Hover over the page or blog post, then click Edit. In the top navigation, click Optimize.
How do you build relevance and authority for your website HubSpot?
How do you build relevance and authority for your website?Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks.Build relevance by creating backlinks. Build relevance by telling people about your content so that they can find it and link to it. Build relevance by adding alt text to your images.